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You would like this newsletter if you celebrate the duality of marketing. The psychology of consumers and the data that informs all of it.

These articles are based on my experience in consumer research & analytics, brand marketing, and digital marketing. You are also guaranteed a nuanced perspective on topics thanks to my exposure to different organization and consumer types - Fortune 100 and Startups as well as B2C & B2B.

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Practical tips, thoughts and curated articles that lie at the intersection of consumer psychology and data-informed marketing.

People

This is for the dual-brained you. You get practical tips, tactics and curated articles that lie at the intersection of psychology and data-informed marketing.