The Torchbearer of the Virgin Marketing Playbook in the world of B2B SaaS. Welcome, Gong.
thepsychologicmarketer.substack.com
“Yeah, I know you guys. Seen your Ads. Talk on.” Said the channel partner I was pitching to during my first job at Virgin Mobile. As a salesperson managing a territory, I was excited & intrigued by how a challenger brand (the tenth entrant in a massively competitive Telecom category) could capture consumer mind-share in a short time.
The Torchbearer of the Virgin Marketing Playbook in the world of B2B SaaS. Welcome, Gong.
The Torchbearer of the Virgin Marketing…
The Torchbearer of the Virgin Marketing Playbook in the world of B2B SaaS. Welcome, Gong.
“Yeah, I know you guys. Seen your Ads. Talk on.” Said the channel partner I was pitching to during my first job at Virgin Mobile. As a salesperson managing a territory, I was excited & intrigued by how a challenger brand (the tenth entrant in a massively competitive Telecom category) could capture consumer mind-share in a short time.