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The "art" of B2B category creation
Lessons from the fight over cow udder
Mar 15, 2021
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Abhishek GP
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The "art" of B2B category creation
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February 2021
When Darwinism catches up with Marketers
A simple framework for marketers to stay Adaptable - how to think about a product category or a customer segment
Feb 1, 2021
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Abhishek GP
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When Darwinism catches up with Marketers
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October 2020
The Torchbearer of the Virgin Marketing Playbook in the world of B2B SaaS. Welcome, Gong.
“Yeah, I know you guys.
Oct 7, 2020
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Abhishek GP
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The Torchbearer of the Virgin Marketing Playbook in the world of B2B SaaS. Welcome, Gong.
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The Torchbearer of the Virgin Marketing Playbook in the world of B2B SaaS
Welcome, Gong.
Oct 7, 2020
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Abhishek GP
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The Torchbearer of the Virgin Marketing Playbook in the world of B2B SaaS
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September 2020
Data, Data Everywhere, not a millibyte to use
When your buyers don't really know what they like and why they like it
Sep 27, 2020
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Abhishek GP
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Data, Data Everywhere, not a millibyte to use
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Data, Data Everywhere, not a millibyte to use
Do your buyers really know what they like and why they like it
Sep 26, 2020
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Abhishek GP
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Data, Data Everywhere, not a millibyte to use
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August 2020
Liquid Death and the art of building a "Killer brand"
No different from how great brands like Salesforce & American Express were built
Aug 31, 2020
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Abhishek GP
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Liquid Death and the art of building a "Killer brand"
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The marketer's dilemma - Caught between the butterfly and the typhoon
Tracing the journey of a marketer through the "Unknowable chasm".
Aug 15, 2020
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Abhishek GP
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The marketer's dilemma - Caught between the butterfly and the typhoon
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Purchasing drivers - the most overlooked step in fixing your Product-Market fit problem.
This basic market research technique determines whether your product eventually morphs into the baby that wails or the monster that howls.
Aug 2, 2020
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Abhishek GP
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Purchasing drivers - the most overlooked step in fixing your Product-Market fit problem.
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Practical tips, tactics and curated articles at the intersection of psychology and data-informed marketing
Welcome to The Psychologic Marketer by me, Abhishek GP.
Aug 2, 2020
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Practical tips, tactics and curated articles at the intersection of psychology and data-informed marketing
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